//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Bae, Joonheui"
~person:"Cordes, Christian"
~person:"Kim, Wansoo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mathur, Anil"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Rather, Raouf Ahmad"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~subject:"life course"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Markenimage
Marktsegmentierung
Mode
Viral marketing
life course
Consumer behaviour
28
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
9
Kundenzufriedenheit
9
Brand management
6
Lebensverlauf
6
Life course
6
Markenführung
6
Holiday behaviour
5
Tourism
5
Tourismus
5
Urlaubsverhalten
5
Brand image
4
Dienstleistungsqualität
4
Emotion
4
Service quality
4
Tourism industry
4
Tourismuswirtschaft
4
Elderly people
3
Jugendliche
3
Social Web
3
Social web
3
Youth
3
satisfaction
3
Ältere Menschen
3
Airline
2
Brand loyalty
2
Confidence
2
Consumer behavior
2
Customer integration
2
Destination management
2
Destinationsmanagement
2
Einzelhandel
2
Environmental management
2
Fluggesellschaft
2
Globalisierung
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
28
Language
All
English
28
Author
All
Agovino, Massimiliano
Bae, Joonheui
Cordes, Christian
Kim, Wansoo
Laroche, Michel
Loureiro, Sandra Maria Correia
Mathur, Anil
Moschis, George P.
Pelsmacker, Patrick de
Rather, Raouf Ahmad
Verhoef, Peter C.
Han, Heesup
36
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Chua, Bee-Lia
6
Kim, Seongseop
6
Wong, IpKin Anthony
6
Hung, Kam
5
Kim, Kyung Hoon
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Prayag, Girish
5
Tang, Liang
5
Ahn, Jiseon
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Line, Nathaniel D.
4
Mattila, Anna S.
4
Moon, Hyoungeun
4
Ryu, Kisang
4
Adam, Issahaku
3
Al-Ansi, Amr
3
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
19
Journal of retailing and consumer services
14
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Asia Pacific journal of marketing and logistics
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
The service industries journal
2
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of customer
brand
identification on hospitality
brand
loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
4
Customer
brand
identification, affective commitment, customer satisfaction, and
brand
trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
5
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Saved in:
6
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
Saved in:
7
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil
;
Kasper, Hans D. P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
Saved in:
8
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
9
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
10
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->