//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Abfallentsorgung"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Abfallentsorgung
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
342
Brand management
76
Markenführung
76
Brand image
73
Markenimage
73
Brand
44
Markenartikel
43
Experiment
38
International marketing
35
Internationales Marketing
34
Advertising effects
29
Designation of origin
29
Herkunftsbezeichnung
29
Werbewirkung
29
Environmental consciousness
28
Umweltbewusstsein
28
Willingness to pay
26
Zahlungsbereitschaftsanalyse
26
Theorie
25
Theory
25
Nachhaltige Entwicklung
22
Sustainable development
22
Beziehungsmarketing
21
Relationship marketing
21
Advertising
20
Werbung
20
Emotion
19
Greenhouse gas emissions
18
Product labelling
18
Treibhausgas-Emissionen
18
Warenkennzeichnung
18
Luxury goods
17
Luxusgüter
17
Private consumption
17
Privater Konsum
17
Discrete choice
15
Diskrete Entscheidung
15
Perception
15
Personality psychology
15
more ...
less ...
Online availability
All
Undetermined
Free
19
Type of publication
All
Article
342
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
342
Aufsatz in Zeitschrift
342
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Language
All
English
Author
All
Hoffmann, Stefan
4
Pelsmacker, Patrick de
4
Christodoulides, George
3
He, Jiaxun
3
Kim, Jungkeun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Septianto, Felix
3
Tanusondjaja, Arry
3
Agovino, Massimiliano
2
Aiking, Harry
2
Asche, Frank
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Barone, Michael J.
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Cabano, Frank G.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chen, Qimei
2
Cleveland, Mark
2
Dai, Xianchi
2
Dens, Nathalie
2
Diallo, Mbaye Fall
2
Ge, Jiaye
2
Gorton, Matthew
2
Gunasti, Kunter
2
Guzman, Francisco
2
Han, C. M.
2
Kecinski, Maik
2
Koo, Yoonmo
2
Lasarov, Wassili
2
Liu, Maggie Wenjing
2
Mazzocchi, Mario
2
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,541
Journal of business research : JBR
1,471
International journal of hospitality management
519
International journal of consumer studies
323
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
The journal of product & brand management
231
Technological forecasting & social change : an international journal
229
Tourism management : research, policies, practice
221
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of marketing communications
215
Journal of travel and tourism marketing
215
Journal of Islamic marketing
195
Journal of international consumer marketing
195
The journal of brand management : an international journal
193
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
The international review of retail, distribution and consumer research
159
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Discussion papers / CEPR
140
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
138
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
Journal of internet commerce
131
Journal of marketing
131
Tourism management perspectives : TMP
125
International journal of retail and distribution management
124
more ...
less ...
Source
All
ECONIS (ZBW)
343
Showing
1
-
10
of
343
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
2
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
3
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
4
Attention to social comparison information and
brand
avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
5
Consumer reactions to round numbers in
brand
names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
6
Spending as protection : the need for safety increases preference for luxury products
Ma, Han
;
Bradshaw, Hannah K.
;
Janakiraman, Narayan
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
Saved in:
7
Brand
loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
9
How competitor
brand
names affect within-
brand
choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
10
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->