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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Consumer behaviour
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Brand management
241
Markenführung
241
Brand image
209
Markenimage
209
Brand
150
Markenartikel
147
Beziehungsmarketing
75
Relationship marketing
75
Social Web
57
Social web
57
Internet marketing
47
Online-Marketing
47
Luxury goods
46
Luxusgüter
46
International marketing
38
Internationales Marketing
37
Advertising effects
33
Emotion
33
Experiment
33
Werbewirkung
33
Designation of origin
32
Herkunftsbezeichnung
32
Environmental consciousness
29
Umweltbewusstsein
29
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Nachhaltige Entwicklung
25
Sustainable development
25
Brand loyalty
24
Social media
24
Virales Marketing
23
Personality psychology
22
Persönlichkeitspsychologie
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Marketing management
21
Markentreue
20
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14
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Article
433
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
434
Aufsatz in Zeitschrift
434
Aufsatzsammlung
2
Language
All
English
Author
All
Guzman, Francisco
10
Christodoulides, George
4
Hoffmann, Stefan
4
Barbarossa, Camilla
3
He, Jiaxun
3
Hegner, Sabrina
3
Kang, Jiyun
3
Kapferer, Jean-Noël
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Michaelidou, Nina
3
Pelsmacker, Patrick de
3
Valette-Florence, Pierre
3
Veloutsou, Cleopatra
3
Wang, Cheng Lu
3
Zdravkovic, Srdan
3
Agovino, Massimiliano
2
Aiking, Harry
2
Al-Kwifi, Sam O.
2
Asche, Frank
2
Balderjahn, Ingo
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Boisvert, Jean
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cleveland, Mark
2
Davari, Arezoo
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Eastman, Jacqueline Kilsheimer
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
The journal of product & brand management
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,454
International journal of hospitality management
519
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
Journal of Islamic marketing
194
Journal of international consumer marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
167
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
144
Food policy : economics planning and politics of food and agriculture
143
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
142
The journal of services marketing
142
Discussion papers / CEPR
139
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of marketing
131
Journal of fashion marketing and management
130
Tourism management perspectives : TMP
125
Journal of economic behavior & organization : JEBO
124
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ECONIS (ZBW)
435
Showing
1
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10
of
435
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date (oldest first)
1
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
2
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in
fashion
retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
5
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
6
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
7
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
8
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast
fashion
brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
9
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
10
Effects of social media
brand
-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
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