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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Asche, Frank"
~person:"Christodoulides, George"
~person:"Cordes, Christian"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type:"book"
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Agovino, Massimiliano
Asche, Frank
Christodoulides, George
Cordes, Christian
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Michaelidou, Nina
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Special issue: global luxury consumption
Christodoulides, George
(
ed.
);
Michaelidou, Nina
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013396187
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