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~accessRights:"restricted"
~isPartOf:"Edition Sigma"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Kenning, Peter"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Kenning, Peter
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schramm-Klein, Hanna
Boltz, Dirk-Mario
1
Bruhn, Manfred
1
Hellmann, Kai-Uwe
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Edition Sigma
International journal of advertising : the quarterly review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Verbraucherforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario
(
ed.
);
Bruhn, Manfred
(
ed.
); …
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2022
-
1. Auflage
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