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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
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1
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Eye-tracking
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Martinez, Luis F.
3
Khedmatgozar, Hamid Reza
2
Liao, Qinyu
2
Liu, Qihua
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Liu, Yezheng
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Mou, Jian
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Qiuzhen, Wang
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Sugumaran, Vijayan
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Suh, Taewon
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Zhang, Liyi
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Aldeek, Fares
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Arce-Urriza, Marta
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Electronic commerce research
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of business ethics : JOBE
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Journal of marketing
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Journal of marketing communications
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Journal of retailing
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Journal of the Academy of Marketing Science
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of consumer studies
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International marketing review
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Journal of interactive marketing
2
Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
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Psychology & marketing
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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