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~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Bockemühl, Melanie"
~person:"Brem, Alexander"
~person:"Gemmerich, Marcus"
~person:"Gemünden, Hans Georg"
~person:"Hübner, Heinz"
~person:"Richter, Markus"
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515494
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