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Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
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Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515474
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