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~isPartOf:"Global business review"
~language:"eng"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
20
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10
Kundenzufriedenheit
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Aufsatz in Zeitschrift
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Beig, Faseeh Amin
2
Bapat, Dhananjay
1
Bayarassou, Oula
1
Becheur, Imene
1
Dass, Sumanjit
1
Ghrib, Hela
1
Khan, Mohammad Furqan
1
Nandy, Subarna
1
Nika, Fayaz Ahmad
1
Pattanayak, Jamini Kanta
1
Popli, Sapna
1
Salem, Sharif Omar
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Saxena, V. N.
1
Sethi, Rahul
1
Singh, Pankaj Kumar
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Sondhi, Neena
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Global business review
Journal of business research : JBR
80
The journal of product & brand management
58
Journal of retailing and consumer services
56
The journal of brand management : an international journal
43
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
26
Journal of travel and tourism marketing
20
Journal of strategic marketing
18
Psychology & marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of hospitality marketing & management
15
Journal of promotion management : innovations in planning and applied research
14
Marketing intelligence & planning
14
International journal of internet marketing and advertising : IJIMA
13
Tourism management : research, policies, practice
13
International journal of contemporary hospitality management
11
Journal of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
European journal of marketing
8
International review on public and non-profit marketing
8
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
European journal of marketing : EJM
7
International journal of market research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Islamic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of the Academy of Marketing Science
7
International journal of consumer studies
6
International journal of retail and distribution management
6
Journal of destination marketing & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
6
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ECONIS (ZBW)
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1
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
3
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
4
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
5
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
6
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
7
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
8
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
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