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~accessRights:"restricted"
~isPartOf:"Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1"
~person:"Ahn, Jiseon"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
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Ahn, Jiseon
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ashfaq, Muhammad
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
Journal of business research : JBR
16
Journal of retailing and consumer services
14
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Total quality management & business excellence
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business-to-business marketing
1
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AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
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2021
Persistent link: https://www.econbiz.de/10013285701
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