This textbook presents a coherent and robust structure for integrated risk management in the context of operations and finance. It explains how the operations-finance interface jointly optimizes material and financial flows under intricate risk exposures. The book covers financial flexibility,...

Die Herausforderung -- Managementqualität und strategische Positionierung -- Managementqualität, Innovation und Dienstleistungen -- Rational: Innovation und revolutionäre Produkte -- Imaje: Durch Innovation von Produkten zu Dienstleistungen -- BuS: „Wir machen, was sonst niemand macht“ --...

This book showcases examples of excellent manufacturing companies who have succeeded in creating value and job growth in Western Europe. The examples show managers of industrial firms how a clearly articulated strategic position can be combined with excellent execution to achieve competitiveness...

Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg verlassen Inteligo erschließt neue Adresspotenziale in...

Markenwert als ein Haupttreiber des Unternehmenswerts hat eine hohe strategische Be­ deutung erlangt. Die Basis für die Generierung des Mehrwerts ist Beständigkeit. Um dieses Ziel zu erreichen, musste das Markenmanagement einem Paradigmenwechsel unterworfen werden. Die Orientierung an den...

Retailing stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. The retailing industry is being buffeted by a number of forces simultaneously, like increasing competition within and across retailing formats, and others. This work offers...

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....

Overview -- Retail Success and Key Drivers -- Retailing in the Global World: Case Study of Metro Cash #x0026; Carry -- Entrepreneurship in Retailing: Leopold Stiefel#x2019;s #x201C;Big Idea#x201D; and the Growth of Media Markt and Saturn -- GLOBAL, ENVIRONMENTAL, AND MARKET TRENDS -- Retail Trends in Europe --...