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Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G. - In: Industrial marketing management : the international … 69 (2018), pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
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Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19 : empirical insights from Africa
Alo, Obinna; Ali, Imran; Zahoor, Nadia; Arslan, Ahmad; … - In: Industrial marketing management : the international … 113 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014433592
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Constructing useful models of firms' heterogeneities in implemented strategies and performance outcomes
Brenes, Esteban R.; Ciravegna, Luciano; Woodside, Arch G. - In: Industrial marketing management : the international … 62 (2017), pp. 17-35
Persistent link: https://www.econbiz.de/10011707042