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~accessRights:"restricted"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"The journal of brand management : an international journal"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Sung, Yongjun"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
2
Advertising effects
1
Agonistic emotions
1
Auslandsinvestition
1
Brand
1
Brand attitude
1
Brand management
1
Brand placement
1
Company misconduct
1
Comparison
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Product placement
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sung, Yongjun
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Sashittal, Hemant Chaitanya
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
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Daryanto, Ahmad
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Dens, Nathalie
2
Gunasti, Kunter
2
Heine, Klaus
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Hur, Songyee
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Ilicic, Jasmina
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Jin, Byoungho
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Johnson, Zachary S.
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Jung, Sojin
2
Machado, Joana César
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Mirzaei, Abas
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Moharana, Tapas Ranjan
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Phau, Ian
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Shimul, Anwar Sadat
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Shukla, Paurav
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Swoboda, Bernhard
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Veloutsou, Cleopatra
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Wagner, Ralf
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Wang, Ye
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Abdelwahab, Dalia
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International business review : the official journal of the European International Business Academy
The journal of brand management : an international journal
Journal of business research : JBR
15
Journal of retailing and consumer services
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
5
Journal of marketing communications
4
Journal of business ethics : JOBE
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
1
Routledge companions
1
The service industries journal
1
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ECONIS (ZBW)
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1
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
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