Narrow search
Showing 1 - 10 of 25
Cover Image
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Cover Image
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Cover Image
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Cover Image
Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Cover Image
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Cover Image
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Cover Image
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Cover Image
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Cover Image
Understanding the social identity, motivations, and sustainable behaviour among backpackers : a clustering approach
Adam, Issahaku; Agyeiwaah, Elizabeth; Dayour, Frederick - In: Journal of travel and tourism marketing 38 (2021) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10012497707
Cover Image
Measuring negative tourist-to-tourist interaction : scale development and validation
Adam, Issahaku; Taale, Francis; Adongo, Charles A. - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012289329