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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Ahn, Jiseon"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
6
Werbewirkung
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Brand
2
Cognition
2
Kognition
2
Markenartikel
2
brand placement
2
need for cognition
2
Brand extension
1
Brand placement
1
Female and male gender role stereotyping
1
Fernsehwerbung
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Gender studies
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Geschlecht
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Geschlechterforschung
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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KOF
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Markentransfer
1
Multinationales Unternehmen
1
Product quality
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Produktqualität
1
Social role
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Soziale Rolle
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Television advertising
1
Transnational corporation
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6
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Ahn, Jiseon
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
6
Chang, Chun-Tuan
4
Ko, Eunju
4
Matthes, Jörg
4
Bernritter, Stefan F.
3
Diehl, Sandra
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Avramova, Yana R.
2
Baek, Tae Hyun
2
Boerman, Sophie C.
2
Eisend, Martin
2
Gentry, James W.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Riet, Jonathan van 't
2
Russell, Cristel Antonia
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Verlegh, Peeter
2
Yoon, Hye Jin
2
Yoon, Sukki
2
Abdourazakou, Yann
1
Anghelcev, George
1
Balasubramanian, Siva Kumar
1
Barry, Ben
1
Baxter, Stacey M.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Bove, Liliana L.
1
Boyland, Emma
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
16
Journal of retailing and consumer services
14
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Total quality management & business excellence
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
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