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~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~person:"Chen, Han"
~subject:"Customer value"
~subject:"Social web"
~subject:"United Kingdom"
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THE SElKATSUSHA AND THE FIGHT...
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang
;
Chen, Han
;
Lang, Xiaoping
;
Li, Tieshan
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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