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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Internet of things : emerging impacts on digital reporting
Valentinetti, Diego; Flores-Muñoz, Francisco - In: Journal of business research : JBR 131 (2021), pp. 549-562
Persistent link: https://www.econbiz.de/10012545086
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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Examining customer's intention to rely on online reviews
Sridevi, P.; Manoraj, N.; Vedanthachari, Lakshmi Narasimhan - In: International journal of internet marketing and … 16 (2022) 4, pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
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Referral campaigns for software startups : the impact of network characteristics on product adoption
Eggers, Fabian; Risselada, Hans; Niemand, Thomas; … - In: Journal of business research : JBR 145 (2022), pp. 309-324
Persistent link: https://www.econbiz.de/10013197905
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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Online corporate reputation : a panel data approach and a reputation index proposal applied to the banking sector
Ramos, Célia M. Q.; Casado-Molina, Ana-María - In: Journal of business research : JBR 122 (2021), pp. 121-130
Persistent link: https://www.econbiz.de/10012420349
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The internet of everything : smart things and their impact on business models
Langley, David J.; Doorn, Jenny van; Ng, Irene; … - In: Journal of business research : JBR 122 (2021), pp. 853-863
Persistent link: https://www.econbiz.de/10012420637
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Attention-grabbing IPOs in early stages for IT firms : an empirical analysis of post-IPO performance
Chang, Young Bong; Kwon, YoungOk - In: Journal of business research : JBR 109 (2020), pp. 111-119
Persistent link: https://www.econbiz.de/10012238035
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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10012284808