Examining customer's intention to rely on online reviews
P. Sridevi, N. Manoraj, Lakshmi Narasimhan Vedanthachari
| Year of publication: |
2022
|
|---|---|
| Authors: | Sridevi, P. ; Manoraj, N. ; Vedanthachari, Lakshmi Narasimhan |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 4, p. 369-393
|
| Subject: | decision-making style | e-WoM | electronic word of mouth | information requirement | online anxiety | online review | self-esteem | Data Mining | Data mining | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Internet | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.123163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256323