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Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao; Seenivasan, Satheesh; Yan, Bingyu - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
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The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian; Alavi, Sascha; Rajab, Thomas; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
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Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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Performance growth and opportunistic marketing spending
Hanssens, Dominique M.; Wang, Fang; Zhang, Xiao-Ping - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 711-724
Persistent link: https://www.econbiz.de/10011634019