Theory + practice in marketing
Year of publication: |
December 2016
|
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Authors: | Lehmann, Donald R. ; Carpenter, Gregory S. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 4, p. 709-710
|
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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