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~accessRights:"restricted"
~isPartOf:"International journal of retail and distribution management"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Lyu, Jewon
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International journal of retail and distribution management
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
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Economia politica : journal of analytical and institutional economics
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Electronic commerce research
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Handbook of research on customer engagement
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International Marketing Review
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of wine business research : IJWBR
1
Journal of communication management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
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Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
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The journal of brand management : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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