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~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Confidence"
~subject:"Werbung"
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Confidence
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Brand management
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Guzman, Francisco
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Journal of Islamic marketing
Journal of business research : JBR
International journal of advertising : the review of marketing communications
29
Journal of retailing and consumer services
23
Journal of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
The journal of product & brand management
16
International journal of internet marketing and advertising : IJIMA
12
Journal of advertising
12
The journal of brand management : an international journal
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Journal of promotion management : innovations in planning and applied research
11
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
10
Journal of hospitality marketing & management
8
Psychology & marketing
8
International journal of hospitality management
7
Journal of promotion management : JPM
7
Marketing letters : a journal of research in marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of historical research in marketing
5
Journal of marketing theory and practice : JMTP
5
Journal of strategic marketing
5
European journal of marketing
4
Global business review
4
International marketing review
4
International review on public and non-profit marketing
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of global fashion marketing : JGfM
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of media business studies
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ECONIS (ZBW)
41
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1
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
2
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
5
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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6
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
7
A multidimensional scale for measuring online brand community social capital (OBCSC)
Meek, Stephanie
;
Ryan, Maria
;
Lambert, Claire
;
Ogilvie, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 234-244
Persistent link: https://www.econbiz.de/10012023798
Saved in:
8
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
9
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
10
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
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