Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Year of publication: |
February 2019
|
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Authors: | Mpinganjira, Mercy ; Maduku, Daniel K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 464-478
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Subject: | Ad avoidance | Brand ethical value | Brand romance | Mobile behavioral advertising | Privacy concerns | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Markenimage | Brand image |
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