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Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma; Mansoor, Mahnaz; Rabbani, Sajeela - In: Journal of Islamic marketing 13 (2022) 6, pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
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Is Islamic brand attitudes influence Thai Muslims' buying behavioural intentions : a quantitative analysis using smart-PLS
Phattharatharaporn Singkheeprapha; Zulfiqar Ali Jumani; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2403-2420
Persistent link: https://www.econbiz.de/10013536320
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Islamic apparel brand personality model
Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
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Do young Muslim choose differently? : identifying consumer behavior in Halal industry
Arifin, Mohamad Rahmawan; Raharja, Bayu Sindhu; … - In: Journal of Islamic marketing 14 (2023) 4, pp. 1032-1057
Persistent link: https://www.econbiz.de/10014313537
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The impact of brand familiarity, perceived trust and attitude on investors' decision-making in Islamic stock market
Maizaitulaidawati Md Husin; Aziz, Shahab; Bhatti, Tariq - In: Journal of Islamic marketing 14 (2023) 8, pp. 2009-2026
Persistent link: https://www.econbiz.de/10014314969
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Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal; Zeb, Ali - In: Journal of Islamic marketing 14 (2023) 9, pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
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Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain; Fayyaz, Muhammad Shahzeb; Shamim, Amjad; … - In: Journal of Islamic marketing 15 (2024) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
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Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699