Do young Muslim choose differently? : identifying consumer behavior in Halal industry
Mohamad Rahmawan Arifin, Bayu Sindhu Raharja, and Arif Nugroho
| Year of publication: |
2023
|
|---|---|
| Authors: | Arifin, Mohamad Rahmawan ; Raharja, Bayu Sindhu ; Nugroho, Arif |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 4, p. 1032-1057
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| Subject: | Brand awareness | Content quality | Halal products | Stimulus-organism-respond | Konsumentenverhalten | Consumer behaviour | Islam | Muslime | Muslims | Markenimage | Brand image | Islamisch | Islamic | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-02-2021-0049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313537