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~isPartOf:"Journal of Islamic marketing"
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Werbung
Consumer behaviour
193
Konsumentenverhalten
193
Islam
90
Muslims
54
Muslime
52
Islamic
46
Islamisch
45
Religion
44
Brand image
41
Markenimage
41
Islamic finance
40
Islamisches Finanzsystem
40
Brand management
34
Markenführung
34
Islamic countries
28
Islamische Staaten
28
Religiosity
27
Customer satisfaction
23
Kundenzufriedenheit
23
Malaysia
21
Relationship marketing
21
Beziehungsmarketing
20
Attitude
17
Food
17
Lebensmittel
17
Dienstleistungsqualität
16
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16
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15
Holiday behaviour
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Urlaubsverhalten
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Markenartikel
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8
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Abedin, Mohammad Ishmam
1
Ainul Mohsein Abdul Mohsin
1
Ansari, Junaid
1
Barber, Matthew
1
Georgiadou, Effrosyni
1
Hyder, Syed Irfan
1
Mansoor, Mahnaz
1
Mian, Sarmad Jan
1
Muhammad Waqas
1
Nandialath, Anup Menon
1
Nazir, Nabila
1
Negm, Eiman
1
Nickerson, Catherine
1
Noor, Uzma
1
Nur Qistina Ihsannuddin
1
Rabbani, Sajeela
1
Shaizatulaqma Kamalul Ariffin
1
Shimul, Anwar Sadat
1
Ur Rehman, Fazal
1
Zeb, Ali
1
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Journal of Islamic marketing
International journal of advertising : the review of marketing communications
113
Journal of business research : JBR
78
Journal of marketing communications
73
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
54
Journal of advertising
49
Journal of promotion management : innovations in planning and applied research
44
Journal of retailing and consumer services
37
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : JPM
26
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Health marketing quarterly
17
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing letters : a journal of research in marketing
16
Journal of current issues and research in advertising
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
Journal of international consumer marketing
12
European journal of marketing
11
Journal of consumer marketing
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
European journal of operational research : EJOR
10
International journal of hospitality management
10
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Marketing intelligence & planning
10
Journal of marketing research
9
Global business review
8
Journal of business ethics : JOBE
8
Marketing science
8
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ECONIS (ZBW)
8
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1
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of
brand
image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
2
Brand
hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma
;
Mansoor, Mahnaz
;
Rabbani, Sajeela
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
Saved in:
3
Celebrity transgression and consumers' forgiveness : does religiosity matter?
Shimul, Anwar Sadat
;
Barber, Matthew
;
Abedin, Mohammad …
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1224-1243
Persistent link: https://www.econbiz.de/10013278949
Saved in:
4
The influence of attitude functions on Muslim consumer attitude towards social media advertising : a case of bubble tea
Shaizatulaqma Kamalul Ariffin
;
Nur Qistina Ihsannuddin
; …
- In:
Journal of Islamic marketing
13
(
2022
)
11
,
pp. 2308-2330
Persistent link: https://www.econbiz.de/10013536311
Saved in:
5
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas
;
Mian, Sarmad Jan
;
Nazir, Nabila
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013536370
Saved in:
6
Religious affiliation and religiosity : do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine
;
Georgiadou, Effrosyni
; …
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865
Saved in:
7
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
Saved in:
8
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
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