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Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal; Zeb, Ali - In: Journal of Islamic marketing 14 (2023) 9, pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
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Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma; Mansoor, Mahnaz; Rabbani, Sajeela - In: Journal of Islamic marketing 13 (2022) 6, pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
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Celebrity transgression and consumers' forgiveness : does religiosity matter?
Shimul, Anwar Sadat; Barber, Matthew; Abedin, Mohammad … - In: Journal of Islamic marketing 13 (2022) 6, pp. 1224-1243
Persistent link: https://www.econbiz.de/10013278949
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The influence of attitude functions on Muslim consumer attitude towards social media advertising : a case of bubble tea
Shaizatulaqma Kamalul Ariffin; Nur Qistina Ihsannuddin; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2308-2330
Persistent link: https://www.econbiz.de/10013536311
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The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas; Mian, Sarmad Jan; Nazir, Nabila - In: Journal of Islamic marketing 14 (2023) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10013536370
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Religious affiliation and religiosity : do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine; Georgiadou, Effrosyni; … - In: Journal of Islamic marketing 14 (2023) 4, pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865
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Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid; Hyder, Syed Irfan - In: Journal of Islamic marketing 15 (2024) 2, pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
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Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804