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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
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How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998