Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Year of publication: |
2019
|
---|---|
Authors: | Lancelot Miltgen, Caroline ; Cases, Anne-Sophie ; Russell, Cristel Antonia |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 4, p. 414-432
|
Subject: | Werbung | Advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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