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~accessRights:"restricted"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Managementwissen für Studium und Praxis"
~person:"Ellinghaus, Uwe"
~subject:"Comparison"
~subject:"Theory"
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Werbewirkung und Markterfolg : Marktübergreifende Werbewirkungsanalysen
Ellinghaus, Uwe
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1999
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Reprint 2017
Milliarden DM in der Bundesrepublik
Deutschland
. Da Absatzmenge und Marktanteil als Zielgrößen zur Messung des Werbeerfolgs auch …
Persistent link: https://www.econbiz.de/10014508178
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