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When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn; Eilert, Meike; Carlson, Les; Gentry, Jim - In: Journal of business research : JBR 114 (2020), pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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A systems perspective on markets : toward a research agenda
Vargo, Stephen L.; Koskela-Huotari, Kaisa; Baron, Steve; … - In: Journal of business research : JBR 79 (2017), pp. 260-268
Persistent link: https://www.econbiz.de/10011745311