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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Tweets to escape : intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, Eleonora; Priporas, Constantinos-Vasilios; … - In: Journal of business research : JBR 130 (2021), pp. 59-69
Persistent link: https://www.econbiz.de/10012544765
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In governments we trust : a two-country Brexit field experiment on perceived uncertainty as mediator for consumer decisions
Braun, Erik; Zenker, Sebastian - In: Journal of business research : JBR 138 (2022), pp. 335-346
Persistent link: https://www.econbiz.de/10013197835
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Understanding applicants' reactions to gamified recruitment
Buil, Isabel; Catalán, Sara; Pardos Martínez, Eva - In: Journal of business research : JBR 110 (2020), pp. 41-50
Persistent link: https://www.econbiz.de/10012237821
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Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil; Kim, Moon-Yong; Bergey, Paul K. - In: Journal of business research : JBR 102 (2019), pp. 83-96
Persistent link: https://www.econbiz.de/10012103818