Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Year of publication: |
2019
|
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Authors: | Moon, Sangkil ; Kim, Moon-Yong ; Bergey, Paul K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 102.2019, p. 83-96
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Subject: | Online consumer reviews | Social media manipulation | Text analytics | Hotel reviews | Social Web | Social web | Großbritannien | United Kingdom | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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