//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Beziehungsmarketing
1
Brand advocacy
1
Brand image
1
Consumer behaviour
1
Customer engagement
1
Internet marketing
1
Intrinsic and extrinsic motivations
1
Konsumentenverhalten
1
Leistungsmotivation
1
Markenführung
1
Markenimage
1
Motivation
1
Online brand communities
1
Online-Marketing
1
Self-determination theory
1
Social Web
1
Social web
1
Utilitarian and hedonic rewards
1
Work motivation
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Elsharnouby, Mohamed H.
2
Paul, Justin
2
AbouAish, Ehab
1
Adjei, Mavis T.
1
Ahmed, Asad
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bickle, Marianne C.
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Bright, Laura F.
1
Campbell, Jeffery M.
1
Chen, Chunfeng
1
Chen, Ye-Li
1
Chen, Yu Hsin
1
Cheng, Julian Ming Sung
1
Chennamaneni, Pavan Rao
1
Chinelato, Flavia Braga
1
Chocarro, Raquel
1
Chopdar, Prasanta Kr
1
Clark, Melissa
1
Contreras Ramírez, Germán
1
Cortiñas, Monica
1
Do, Ben-Roy
1
Du, Peng
1
Edwards, Karen
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
Handbook of research on customer engagement
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am feeling so good! : motivations for interacting in online
brand
communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->