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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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