A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Year of publication: |
2021
|
---|---|
Authors: | Ghobadi, Somayeh Najafi ; Bagherinejad, Jafar ; Taleizadeh, Ata Allah |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-22
|
Subject: | Dynamic advertising | Dynamic pricing | Forward-looking customers | Optimal control theory | Two-generation product | Werbung | Advertising | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Kontrolltheorie | Control theory | Dynamische Optimierung | Dynamic programming |
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