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Marketing Renewable Energy : Concepts, Business Models and Cases

Herbes, Carsten (ed.); Friege, Christian (ed.) - 2017

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

Persistent link: https://www.econbiz.de/10012398330

Toolbox Digital Business : Leadership, Business Models, Technologies and Change

Kreutzer, Ralf T. - 2022

, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the …

Persistent link: https://www.econbiz.de/10013199053

Customer Value Generation in Banking : The Zurich Model of Customer-Centricity

Auge-Dickhut, Stefanie - 2016

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking...

Persistent link: https://www.econbiz.de/10012397798

Evolving Business Models : How CEOs Transform Traditional Companies

Franz, Christoph (ed.); Bieger, Thomas (ed.); … - 2017

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at...

Persistent link: https://www.econbiz.de/10012398239

Knowledge management in data-driven business models during the digital transformation of healthcare organisations

Wu, Su-Ying; Wang, Wei-Tsong - In: Knowledge management research & practice : KMRP ; an … 21 (2023) 5, pp. 983-993

Persistent link: https://www.econbiz.de/10014369746

Methodology for Digital Transformation : Implementation Path and Data Platform

Ma, Xiaodong - 2023

Centers -- Part VIII: Case studies of digital transformation -- Chapter 20: The Help from Intelligent Marketing Cloud for … Retailers to Achieve Digital Transformation -- Chapter 21: Building an Intelligent Marketing System for New Retailers -- Chapter …

Persistent link: https://www.econbiz.de/10013555453