Methodology for Digital Transformation : Implementation Path and Data Platform

by Xiaodong Ma

Part I: Why do you implement digital transformation? -- Chapter 1: The Significance of Digital Transformation -- Chapter 2: 3 Ways of Digital Disruptions to Traditional Industries -- Part II: When do you implement digital transformation? -- Chapter 3: New-born Species of Digitalization -- Chapter 4: 2 Major Reasons to Accelerate Digital Transformation -- Chapter 5: When do you implement digital transformation? -- Part III: What is digital transformation? -- Chapter 6: The Elements of Digital Transformation -- Part IV: Should you implement digital transformation? -- Chapter 7: Self-assessment of Digital Transformation -- Part V: Who is responsible for digital transformation -- Chapter 8: The Main Driver of Digital Transformation -- Part VI: How do you implement digital transformation? -- Chapter 9: Failures of Digital Transformation -- Chapter 10: How to achieve digital transformation at low cost -- Chapter 11: Six-diagram Method of Digital Transformation -- Chapter 12: To whom should digitalization be empowered? -- Chapter 13: How do CDO implement digital transformation? -- Chapter 14: How do CTO/CIO control digital transformation? -- Chapter 15: Insights from Alibaba’s Digital Transformation -- Part VII: Critical tools of digital transformation ----- data platform -- Chapter 16: The Development of Data Centers -- Chapter 17: Interpretation of the Role of Data Centers -- Chapter 18: Five Elements of Data Centers -- Chapter 19: Implementation Path of Data Centers -- Part VIII: Case studies of digital transformation -- Chapter 20: The Help from Intelligent Marketing Cloud for Retailers to Achieve Digital Transformation -- Chapter 21: Building an Intelligent Marketing System for New Retailers -- Chapter 22: Renowned Enterprises Build Industrial Internet Platforms -- Chapter 23: A University Builds a Digital Campus -- Chapter 24: An Urban Merchant Bank Builds a Digital Bank -- Appendix: Architectural Diagrams of Digital Transformation Solutions for 9 Major Enterprises.

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Year of publication:	2023
Authors:	Ma, Xiaodong
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer
Subject:	Digital Transformation \| Huawei's Way of Handling Data \| Platform Strategy \| Data Platform \| Platform Implementation \| User Profile \| Digital Strategy \| Digital Talent \| Digital Management \| implementation Path of Digital Transformation \| Digitalisierung \| Digitization \| Digitale Plattform \| Digital platform \| Electronic Commerce \| E-commerce \| Organisatorischer Wandel \| Organizational change \| Einführung \| Implementation \| Geschäftsmodell \| Business model \| Strategisches Management \| Strategic management \| Informationstechnik \| Information technology \| Online-Marketing \| Internet marketing \| Social Web \| Social web

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Extent:	1 Online-Ressource (XIV, 349 p. 103 illus., 97 illus. in color.)
Series:	Management for Professionals
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-19-9111-0 ; 978-981-19-9110-3 ; 978-981-19-9112-7 ; 978-981-19-9113-4
Other identifiers:	10.1007/978-981-19-9111-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013555453