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Virtuelle Stimuli für Kundente...
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran
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Rahman, Zillur
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Ratma, Mobin
- In:
Marketing intelligence & planning
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2016
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5
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pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Fuel vehicles or new energy vehicles? : a study on the differentiation of vehicle consumer demand based on online reviews
Wang, Xiaoguang
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Cheng, Yue
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Lv, Tao
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Cai, Rongjiang
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1236-1251
Persistent link: https://www.econbiz.de/10014428933
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