Fuel vehicles or new energy vehicles? : a study on the differentiation of vehicle consumer demand based on online reviews
Xiaoguang Wang, Yue Cheng, Tao Lv and Rongjiang Cai
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Xiaoguang ; Cheng, Yue ; Lv, Tao ; Cai, Rongjiang |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 8, p. 1236-1251
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| Subject: | Consumer demand | Data mining | LDA | Online review | Topic model | Word2vec | Konsumentenverhalten | Consumer behaviour | Elektrofahrzeug | Electric vehicle | Online-Handel | Online retailing | Kraftfahrzeug | Motor vehicle | Virales Marketing | Viral marketing | Data Mining | Kraftstoff | Motor fuel | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-04-2023-0173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428933