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~accessRights:"restricted"
~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schramm-Klein, Hanna
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
International journal of advertising : the quarterly review of marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Edition Sigma
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Routledge frontiers in the development of international business, management and marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Brand
worlds : a guide to creating holistic worlds of
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Diehl, Sandra
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Terlutter, Ralf
- In:
Media and change management : creating a path for new …
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(pp. 169-187)
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2022
Persistent link: https://www.econbiz.de/10013167347
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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