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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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Growth factors of store brands in different store formats in Italy
Cristini, Guido; Laurini, Fabrizio - In: The international review of retail, distribution and … 27 (2017) 2, pp. 109-125
Persistent link: https://www.econbiz.de/10011704054
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen; Alexander, Andrew; Wood, Steve - In: The international review of retail, distribution and … 26 (2016) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 26 (2016) 4, pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
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Profiling prospective private-label buyers
Larson, Ronald B. - In: The international review of retail, distribution and … 28 (2018) 5, pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10014226377