Profiling prospective private-label buyers
Ronald B. Larson
| Year of publication: |
2018
|
|---|---|
| Authors: | Larson, Ronald B. |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 5, p. 516-530
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| Subject: | Store brands | market segmentation | risk perceptions | birth order | time preferences | Handelsmarke | Store brand | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Intertemporale Entscheidung | Intertemporal choice | Markenartikel | Brand | Einzelhandel | Retail trade | Risikopräferenz | Risk attitude |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2018.1525757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988217