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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Electric car adoption
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
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Gil Saura, Irene
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Jassawalla, Avan R.
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Johnson, Lester W.
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Sashittal, Hemant Chaitanya
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Šerić, Maja
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Berenguer Contrí, Gloria
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Confente, Ilenia
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Dens, Nathalie
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Gunasti, Kunter
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Heine, Klaus
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Hur, Songyee
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Ilicic, Jasmina
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Jin, Byoungho
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Johnson, Zachary S.
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Jung, Sojin
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The journal of brand management : an international journal
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
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Journal of marketing
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Journal of marketing communications
3
Journal of retailing
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Journal of the Academy of Marketing Science
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
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International marketing review
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Journal of interactive marketing
2
Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Baltic journal of management
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Electronic commerce research
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
1
Journal of communication management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
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Psychology & marketing
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The service industries journal
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How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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