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This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...
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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...
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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...
Persistent link: https://www.econbiz.de/10012396235
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning...
Persistent link: https://www.econbiz.de/10012397932
With the rapid growth of e‐commerce, governmental and corporate agencies are taking extra precautions when it comes to protecting information. The development of e‐security as a discipline has enabled organisations to discover a wider array of similarities between attacks occurring across...
Persistent link: https://www.econbiz.de/10014671417
Online shopping phenomena are governed by a number of consumer acceptance and behaviour characteristics and grounded in theoretical aspects of consumer decision making. There are a number of factors that affect what we buy, when we buy, and why we buy. In reference to buying online, the factors...
Persistent link: https://www.econbiz.de/10014965398
The information revolution, coupled with the strategic leveraging of the Internet, has exposed a number of relatively open societies to the dangers of cybercriminal and cyberterrorist acts, especially in commercial business transactions. With the development of e‐commerce, this commercial dark...
Persistent link: https://www.econbiz.de/10014965444
Technology that directly leverages the internet is rapidly changing how people interact with one another, especially in the entertainment industry. Industries that were once considered amoral and illegal are adapting to new business models and transforming how business transactions are conducted...
Persistent link: https://www.econbiz.de/10014965485