Introduction to Electronic Commerce and Social Commerce
Year of publication: |
2017 ; 4th ed. 2017
|
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Authors: | Turban, Efraim |
Other Persons: | Whiteside, Judy (contributor) ; King, David (contributor) ; Outland, Jon (contributor) |
Publisher: |
Cham : Springer |
Subject: | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXV, 435 p. 74 illus., 63 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-50091-1 ; 978-3-319-50090-4 |
Other identifiers: | 10.1007/978-3-319-50091-1 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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