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Selling pain to the saturated self
Scott, Rebecca; Cayla, Julien; Cova, Bernard - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 22-43
Persistent link: https://www.econbiz.de/10011763783
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Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste; Cayla, Julien; Fischer, Eileen - In: Journal of retailing 98 (2022) 3, pp. 510-526
Persistent link: https://www.econbiz.de/10013426743