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Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco; Schaarschmidt, Mario; Korflesch, … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
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Cross-cultural assessment of a short scale to measure employees' company reputation-related social media competence
Walsh, Gianfranco; Schaarschmidt, Mario; Teng, Lefa - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 78-91
Persistent link: https://www.econbiz.de/10012296147