Employees' company reputation-related social media competence : scale development and validation
Gianfranco Walsh & Mario Schaarschmidt & Harald von Kortzfleisch
| Year of publication: |
November 2016
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|---|---|
| Authors: | Walsh, Gianfranco ; Schaarschmidt, Mario ; Korflesch, Harald F. O. von |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 36.2016, p. 46-59
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| Subject: | Employees' company reputation-related social media competence | Scale development | Validation | Social Web | Social web | Kompetenz | Competence | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615970