. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach -- Chapter 15. Islamic …

International Dictionary of Marketing and Communication -- Appendix 1: Associations, Institutes, Professional …This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to … public relations which concerns many organizations not involved in marketing and which have little to do with advertising …

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly … journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including … platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly …