The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Rajdeep Grewal, Sachin Gupta, and Rebecca Hamilton
| Year of publication: |
2020
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|---|---|
| Authors: | Grewal, Rajdeep ; Gupta, Sachin ; Hamilton, Rebecca W. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 985-998
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| Subject: | journal positioning | research methods | substantive topics | theoretical foundation | Marktforschung | Market research | Bibliometrie | Bibliometrics | Marketing | Fachzeitschrift | Journal | Marketingtheorie | Marketing theory | Demographie | Demography | Betriebswirtschaftslehre | Business economics | Wissenschaftliche Methode | Scientific method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720965237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391094